Andrew Berend was educated at Oxford University and the UK National Film and Television School, and has since enjoyed a very successful career in technology media. In 1990, Andrew co-founded Cambridge Animation, which rapidly became the world's leading supplier of cartoon animation software. Hollywood studios such as Warner Bros. and DreamWorks are among Cambridge Animation's clients. While at Cambridge Animation, Andrew, in conjunction with Mark Williams and others, was responsible for a number of key patented innovations in computer graphics and computer assisted cartoon product. On leaving Cambridge Animation in 1996, Andrew Berend has served as the founding director of the National Film and Television School's CREATEC Digital Media Laboratory where he was responsible for overseeing the cutting edge research that led to the development of the FaceStore technology.

After graduating from Southampton University in 1985 with a 1st Class (Honours) degree in Electronics, Mark became a Research Scientist at Philips Research Labs where he investigated applications for real time 3D graphics systems. Mark was described in his reference from his supervisor, Simon Turner, at Philips as 'the best researcher scientist he ever had the privilege of employing'. In 1988, Mark was head-hunted from Philips to became a Senior Software Engineer at Spaceward Research, designing and developing 3D animation and rendering tools. From 1990 to 1997, Mark served as the Head of Software for Cambridge Animation; in this capacity, he architected the 2D-cartoon animation tools that formed the basis of the business. Mark, in conjunction with Andrew Berend, was responsible for a number of key developments in cartoon animation software for which many patents were successfully obtained. Before joining Anthropics, Mark was CTO of CREATEC.