Olay

Visualising Retinol24

1. Challenge - design the future of skincare try on

Showing customers what a product can do can be difficult, especially when it comes to revolutionary skincare. Olay wanted to demonstrate how Retinol24 penetrates deep into the skin's surface areas, improving fine lines and wrinkles, for ground-breaking results.

2. Execution - an innovative take on skin visualisation

Olay promises transformative results in 28 days. Based on clinical data, we build technology that shows customers instantly how they would look after consistent use of Retinol24.

3. Result - a revitalizing outcome

Our technology has transformed the Olay Retinol24 customer experience. Users can now try the product digitally, giving them the confidence to buy the product online without hesitation. We removed the barriers between the shopper and the product, achieving amazing results in a new light.