St Tropez
Tan Mirror App
1. Challenge - discovering the right tan
Providing a natural-looking tan to suit every skin tone, from a subtle glow to deepest, darkest bronze, St Tropez is chosen by millions worldwide for a boost of confidence all year round. They wanted to enable customers to explore a range of products without the commitment that self-tan requires.
2. Execution - glowing skin is always in
With bespoke technology to help customers try out product ranges before buying, we designed an App to showcase what different products will look like on individual skin tones. Users simply take a selfie, choose prep-time, and then are recommended a selection of suitable products to try on virtually. We eliminated the worry around incorrect color-matches and tan fade-out time, leaving users confident that they have found the right match.
3. Result - the perfect match
Now everybody can see how different products will work with their individual skin tones. St Tropez noted: “It truly reflects the final result that can be achieved from using the product with no enhancement or exaggeration.”
We make technology that is as individual as the people who use it.
